Integrated Media

Integrated Media is a communicated message, strategically spread across multiple mediums increasing it’s flexibility and viral capabilities.   The process of developing and producing integrated media requires a vast number of creative, design, cultural and advertising resources in order to negotiate the ever-changing landscape of cultural mediums &  technology trends.  Integrated Media is a umbrella term that includes the usage of ‘branded content’, integrated arts, long-format advertising, emerging technologies, multi-platform story-telling, short-film series, web 2.0 media resources, etc...