Giving it away
Yesterday I had a couple different sources descend upon me with some compelling articles and highlights on what 'free' means these days, and how giving your stuff away is savvy business. For a grocery store?; not so much. For those of us creating media, service models, and expertise? Could be very smart indeed.
Here is your assigned reading for today...and remember that 'free' is the ultimate price point.
Wired Article 1 (by Chris Anderson, who is Wired's editor, and wrote a great book)
