mmmm...customization

As Grand Rapids experiences March temperatures just high enough to hint at the possibility of summer, I thought it appropriate to showcase a great idea that is all about summer time treats.  As featured in thecoolhunter, a new 'twist' on an old idea: ice cream trucks for adults.  The mack-daddy rides have coolness to waste, and would be an attention grabber on any street (they are currently being tested in london).  They feature adult focused desserts...including one called 'Turkish Delight'.  An additional skew is innocent drinks' Grass Vans, which serve up smoothies and health drinks around the UK in very noticeable vehicles.  Point being, an old idea becomes new when you re-focus the experience to a new audience...or rather the same audience, just all grown up.  Here's to summer...

- brett vantil