FREE PRESS - GET YOUR FREE PRESS!

While recently reading through one of my favorite blogs, "Forever Geek (Nerd are for Dorks)", I found an article on the iPhone.  It is estimated by Harvard professor, David Yoffie, that Apple received around $400 MILLION worth of free press through magazines, newspapers and television news.  Has there ever been a larger product launch... that didn't actually launch a product?

Let this be a lesson to us all, while the iPhone seems like it will be a great product, many of it's features are already being carried out by other phones.  However, Apple's ability to create awe around a new product is incredible.  By utilizing the free press, everyone on the planet must have known about this little phone with big hopes.

Speaking of free press, here is a new term for you; "Starbucking".  It is the name of a new documentary being released on April 24th, which chronicles the attempt of Winter to visit every Starbucks in the world.  He's been going strong since 1997.   Hey... I suppose everyone has a dream.

- David W.